Born in Melbourne and raised in North London, beginning my independent travel at 16. I spent over a decade moving from country to country, learning, studying, working, growing, living and loving life.
Currently based in Silicon Valley with my husband and 2 sons, culminating 20 years of global experience in film advertising, festival and experiential event production, I find myself working directly with my clients, agencies as well as an entrepreneur.
Having established 2 successful start ups in the UK and Tel Aviv; ilovetangerine - A PR and Marketing Agency founded in 2007 and Wild Wellbeing - A high end bespoke wellbeing event production company. Establishing Spa & Sanctuary areas in the UK's most prestigious festivals (Wilderness, Secret Garden Party, Green Man, Bestival, Glastonbury) later expanding to corporate & private wellbeing functions, as well as attending trade shows.
I have set up my third company: Babushka - As Founder and Executive Producer, my niche offers a fresh perspective on corporate & tech events, whilst being mindful of client KPI's and attendee journey. Working extensively with brands and advertising verticals including; retail, tech and wellbeing industries across a plethora of bespoke events, I bring an honest, global and fresh approach to US events and my strengths are really about pushing creative boundaries, working with incredible talent to generate successful experiences that people are talking about.
Motherhood - My other full time job is being a Mother to my 2 amazing sons; Reno Or (5) and Eden Rurik (3). This is a job that constantly keeps me on my toes, learning daily. They keep be fresh, challenge me, remind me to be playful, patient, present and empathic and have been an incredible addition to our lives and home. I am also an expert on Paw Patrol...
Burning Man - As part of David Best's Temple Crew, I have volunteered time to help create, build and envision one of the most influential spaces on the playa since 2009. The Burning Man desert canvas is truly amazing and full of wonder, magic bringing to life the infinite possibilities of being human. I am currently Executive Producer for a new initiative that they are in the process of launching (A New Way to Burn)
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